top of page
A2B MARKETING SERVICES
SOCIAL MEDIA MARKETING
Social media is a great leveler as it is not reliant on large budgets, giving small businesses the opportunity to compete against bigger companies and reach their target customers. It is a low-cost advertising alternative with ever-evolving targeting capabilities. So why do businesses struggle to master the social media game? The answer lies in the lack of customization and paying attention to data.
We will help you get the most out of your social media channels and if you are just starting we will tell which ones to go for and the ones that you can skip. All based on your objectives, your customers and your budget.
​
Our approach to social media is to create a strategy that ensures there is value creation for both you as a business and your customers. This builds trust, increases your brand value and converts your prospects into customers sooner.
​
We will ensure your social media strategy continues to deliver and stays fresh and efficient. We will do the following:
PPC ADVERTISING
PPC or pay per click is a reliable way to advertise as you only pay if someone clicks on your ad. Even if your site is new it is the best tool to drive traffic. PPC covers everything right from search advertising, display advertising, remarketing/retargeting, product listing ads and more.
​
3 biggest reasons making PPC a great advertising choice:
-
Only gets you relevant traffic, people who are more likely to convert
-
Traffic generation is only dependent on your targeting, ad quality and planning. It thus works well for new websites to start getting traffic from day one.
-
With the right targeting and contextual ads, it is a win-win situation, where you only pay when someone clicks.
​
To run a successful PPC campaign it is important that not only start with thorough research and a detailed plan but also monitor and optimize it continuously.
We take the following steps to ensure that your conversions are faster with a low cost of acquisition.
EMAIL MARKETING
Email marketing has stood the test to time and has proven to be the most effective marketing vehicle. And since it works it is the most widely used one too. Right from big companies to the smaller ones, everyone is sending out emailers by the dozen.
​
The implication of this is information overload and clutter that the target customer is subjected to. Resulting in most emails being ignored, archived or deleted.
​
Key to successful email marketing lies in knowing what to say to your customers and when. A contextually relevant emailer will not only get opened but will lead your customer to take action too. Not all emails are meant for everyone in your database. And just 1 or 2 irrelevant emails are enough to make your customers send you to spam.
​
We will help you navigate this over-crowded marketing channel with our tested strategies, workflows and attention to customer response to each email sent out.
​
Our email marketing service includes:
CONTENT MARKETING
Content is king, a phrase often repeated but rarely followed. Content really is king, it can lead your customers to you, build trust, increase the chances of converting prospects and more. The list is endless and so are the challenges to ensure that you win at content marketing.
It is a low cost and effective way to reach your customers and increase business. Low or no cost to entry has given way to quantity over quality. We ensure that your content strategy is led by your customers’ needs, habits and re-enforces your brand value.
This will ensure that you are able to drive your customers from all other channels to your website. Enabling you to convert them and sell more. Our services will be completely customized based on our research on your buyer’s persona and online behavior.
Our content marketing services include the following.
SEARCH ENGINE OPTIMIZATION
Search engine optimization is just as measurable as any other digital marketing channel. It should be a holistic approach, combining keywords, quality content, backlinks and constant improvement.
This approach can help you reach your customers and influence their purchase decisions.
We leverage your content to drive organic search techniques.
GROWTH MARKETING
Growth marketing, in a nutshell, is a set of marketing and optimization activities you do improve results quickly. Growth marketing techniques can be used anywhere right from increasing website traffic, getting more leads, improving sales or drive loyalty and customer satisfaction.
​
For us growth marketing is not just rapid growth or rapid increase in business, it is sustainable growth. It involves fully utilizing owned and other channels, tools,and knowledge to increase revenue. For us saving money while implementing growth marketing techniques is paramount.
bottom of page